Three jobs. One engagement.
Most businesses my size of client need an operator, an engineer and someone who understands demand. Hiring all three is not realistic. Hiring one solves a third of it.
That is the whole reason this practice exists.
- Most clients need all three and can justify none of them
- One engagement, one invoice, nobody new to manage
- Staff behind it, so throughput is not capped by my calendar
- From $12,000 a month, or a fixed-scope build
What each one covers
They are listed separately because the problems arrive separately. Most engagements end up covering all three.
Fractional operations
I read your real data rather than your reporting, find where money and time leak out, then build the thing that stops it.
How this worksInternal software
The operating platform your business needs and cannot buy, because your business isn't generic enough for someone else to have built it.
How this worksDemand and attribution
Paid media, organic search, CRM and measurement built as one system instead of four vendors pointing at each other.
How this worksBy industry
Same three jobs, different vocabulary and different constraints.
Not sure which one you are missing?
The three-hire diagnostic is nine questions and takes four minutes. It is usually not the one people expect.
I take limited engagements.