SMB STARTUPS

Internal software

There is a piece of software your business needs that does not exist to buy. You have priced it, and then you have quietly shelved it. That is the one I build.

The operating platform your business needs and cannot buy, because your business isn't generic enough for someone else to have built it.

  • Part of one engagement, not a separate vendor
  • Staff behind it, so throughput is not capped by my calendar
  • From $12,000 a month, or a fixed-scope build
  • Most engagements start with a diagnostic

What is actually included

Production and order pipelines

Stage tracking with real time-in-stage, per-order cost, and write-back to whatever storefront or CRM you already run. Built so the people doing the work will actually use it.

Leasing, billing and subscriptions

Wired to the payment processor, with the guards that stop a renewal notice going to somebody who already paid. The unglamorous half is where the money leaks.

Client intelligence for a sales floor

Re-engagement lists, coaching scores and history, built for a phone because that is where your team works. A CRM nobody opens is not a CRM.

Executive dashboards worth opening

Live performance across departments, accessible without asking anyone to run a report. If leadership has to request a number, the number is already late.

What it looked like last time

A Naples jewelry retailer had years of client history sitting in a CRM the sales floor never opened, because it was built for reporting rather than selling. They now have a platform on their phones, and executives have live performance data across every department without waiting on anyone to build a report.

Figures, references and case detail are available under NDA. Nothing on this site carries a client's numbers.

Start with a diagnostic.

Two to four weeks, fixed price, scope agreed in writing. You get the plan and one working thing.

I take limited engagements.