Prices are published.
It saves us both time. If the range does not work you will know before you write the email, and neither of us spends an hour finding that out on a call.
I take limited engagements.
- Fixed price, agreed before anything starts
- Scope in writing, so we agree what finished means
- Three-month minimum on retainers, then 30 days' notice
- No money-back guarantee, and I will tell you why
Six ways in
Most start with the diagnostic. Some start with a free second opinion on a quote you already have.
Second opinion
FreeIn writing, usually within two days
Send me a quote you have already been given. A build, a hire, an agency retainer. I will tell you what I think of it, including when I think it is fair and you should take it. I do this because it is the fastest way for you to find out how I think, and because a good number of the quotes I see are for the wrong thing rather than at the wrong price.
Send me a quoteDiagnostic sprint
$15,000 – $35,000Two to four weeks
I go in, read the actual data, and come back with what is in the way, what it is costing you, and what I would build first. You get the written diagnosis and one working thing, because a document alone does not tell you whether I am any good. Most engagements start here. Plenty end here, and that is fine.
See what's includedEmbedded fractional
$12,000 – $18,000 / moOne to two days a week
I own a lane. Operations, technology, demand, or all three. Ongoing, with staff behind me. Three-month minimum, because anything shorter is a diagnostic wearing a costume. After that, either of us can stop with 30 days' notice.
Talk it throughEmbedded intensive
$20,000 – $25,000 / moThree or more days a week
For turnarounds, post-close work, and portfolio companies with a clock on them. More surface area, faster, with more of my staff pointed at it.
Talk it throughBuild engagement
$50,000 – $150,000Fixed scope, defined finish line
A defined system with a defined finish line. An internal operating platform. A measurement and attribution stack. A programmatic site network. Priced on the deliverable rather than on hours, which makes overruns mine rather than yours.
Scope a buildPerformance partnership
Case by caseReduced fee against a share of the outcome
When the upside is real and measurable, I will take less cash and a piece of what gets built. I already work this way inside two of my own ventures. There is no standard structure, because there is not a standard situation. It depends on what is being built, how directly it drives revenue, and whether the numbers work for both of us. If you think yours fits, say so early.
Make the caseWhat you get instead of a guarantee
You are buying strategy and the build that follows from it, and I am going to give you both. A refund promise would suggest I am not sure about that, and I am.
A price that does not move
Set by scope before we start. If the work turns out larger than we thought, that is my problem to have estimated badly, not yours to pay for.
A scope in writing
So we agree what finished means before anything begins, and neither of us is arguing about it in week six.
Thirty days' notice, either way
On anything ongoing, once the first three months are done. You are never held in something that stopped being useful.
You own everything
Code, accounts and documentation in your repositories under your credentials, with handoff notes written as I go rather than at the end.
Start where it makes sense.
Most engagements start with the diagnostic. Two to four weeks, fixed price, and you get the plan plus one working thing.
I take limited engagements.