Precious metals
A storefront that had run out of room
Repositioned a twenty-year-old gold-buying counter into a direct-to-consumer collectibles brand. Its best sales month on record came this August.
Fort Myers, Florida. Twelve companies. One operator.
You have a three-hire problem.
You need an operator to fix the back office. You need an engineer to build what you can't buy. You need someone who understands where demand actually comes from.
Hiring all three isn't realistic at your size. Hiring one of them solves a third of it.
I'm all three. One engagement, with the staff and the systems behind it.
- Twenty years in luxury goods and precious metals
- Chief Operating Officer of a private vault, family owned since 1983
- Precious metals, luxury retail, construction, legal services, real estate
- Twelve companies operated. Six of them mine.
0
companies operated
0
of them mine
0 yrs
in luxury goods and metals
0
industries
Why the work doesn't get done
It isn't budget, and it isn't will.
It's that the job doesn't fit a job description. The thing in front of your company right now sits across operations, software and demand generation at the same time. Split it across three hires and each one owns a third of the answer. Give it to one hire and they're missing two thirds of the skill.
So you do the sensible thing. You buy a tool. You bring in an agency for the marketing half. The rest goes on a list called “when we have time.”
That list is where most of the good ideas end up waiting.
One operator. A staffed bench. Systems that carry the load.
I direct the whole process
I use AI as an engineering team. I set the architecture, I run the review, and I own the result.
The learning compounds
Every project goes back into how the operation runs, so the next build starts from everything the last one taught us. Nothing stays siloed.
My staff handle the day to day
Which means the work I can move through a week isn't set by how many people I've hired.
That constraint is the reason most fractional arrangements end in advice instead of software. See the before and after
Three jobs. One engagement.
Most businesses my size of client need all three and can justify none of them. That is the whole reason this practice exists.
All servicesFractional operations
I read your real data rather than your reporting, find where money and time leak out, then build the thing that stops it.
How this worksInternal software
The operating platform your business needs and cannot buy, because your business isn't generic enough for someone else to have built it.
How this worksDemand and attribution
Paid media, organic search, CRM and measurement built as one system instead of four vendors pointing at each other.
How this worksBusinesses where the ticket is high and trust is the bottleneck
Five industries, and the knot underneath them has been the same every time.
Twelve companies. One operator.
Private vaulting
A vault running on paper
Chief Operating Officer of a Fort Lauderdale vault, family owned since 1983. I built the operating system the staff run the building on.
Luxury retail
A sales floor that never opened the CRM
Built and run the internal sales-intelligence platform for a Naples jewelry and watch retailer. Their floor uses it daily, on their phones.
Legal services
Two businesses, one customer
One routes attorneys' clients into medical care. One generates the accident leads in the first place. Both private and in progress.
Three ways to start
2 to 4 weeks
See what's includedStart a diagnostic
Fixed price, scope agreed in writing. You get the plan and one working thing. Start it without a call, or book one if you'd rather talk first.
Free
Send it overSend me a quote you already have
For a build, a hire, or an agency retainer. I'll tell you what I think of it in writing, and I'll be straight with you even when the answer is that the quote is fair and you should take it.
4 minutes
Take the diagnosticScore yourself
The three-hire diagnostic is nine questions. It tells you which of the three you're actually missing, which is usually not the one people expect.
I take limited engagements.
Tell me what's in the way.
Most engagements start with a diagnostic. Two to four weeks, fixed price, and you get the plan plus one working thing.